Scott Clemons, chief investment strategist at Brown Brothers Harriman & Co., recalls how a former managing partner once put the firm’s approach into perspective: “He said that the partners of Brown Brothers Harriman are people who think like people of action but act like people of thought.”
BBH占据美国金融服务的独特职位。该国最大和最古老的私人银行成立于1818年，也是华尔街的最大的独立伙伴关系，由资产，收入和专业人士数量。
基于纽约的BBH少于40名合作伙伴监督管理层的资产620亿美元，一些合作伙伴保管4万亿美元。有一个校友名单，包括前总统乔治H.W.布什和前美联储董事会椅Alan Greenspan，银行建立了强大的品牌认可，同时避免了敏捷。通过保护资本和挖掘主要交易，支持客户服务，风化的暴风雨从1857年的恐慌到大萧条。BBH的商业贷款部门在2009年的信贷危机中迅速出现。
乍一看，这种深深的生根和保守的文化可能出现抗性变化，但情况并非总是如此。亚慱体育app怎么下载2014年1月，BBH开始在彻底改革其财富管理部门，创建一个拥有超过250美元的专业人士的新私人银行集团，负责监督265亿美元的资产。从公司咨询，商业贷款和资产管理部门绘制专家，增强老将财富经理，该公司旨在创建一个服务团队来处理企业家财富的复杂需求。
尽管BBH的根源在于商业和贸易lending, wealth management has long been a principal business line as the firm guided the family assets of business-owner banking clients. BBH offers personal banking, trust services and asset management to ultrahigh-net-worth households. Its service-focused approach has lent itself well to these private client services, and the bank’s professionals remind prospects that because it’s a private partnership, the owners invest alongside customers.
“这种结构使我们能够优先考虑我们的客户的目标，同时将我们的利益与他们长时间保持一致，”私人银行伙伴和私人银行伙伴和负责人。银行为个人投资者服务的标志是通过基本分析的耐心复合和风险管理。
虽然新结构看起来像海洋变革，但BBH的内部人员将其视为自然进展。“这不是文化的变化，”银行25年的老将的克莱蒙斯说亚慱体育app怎么下载。“如果有的话，这是我们文化的更有形表达，表达了自己和客户之间的利益对齐。”亚慱体育app怎么下载
The biggest departure is in the calculation of client relationships. In the past, BBH required an eight-digit minimum of investible assets to establish a new account, but the new regime weighs the value of each relationship against all of the firm’s business lines. This allows BBH’s investment and estate planning experts to work with clients whose net worth is largely tied up in private companies that have commercial lending or advisory relationships with the bank.
“This can be seen as part of a larger trend in the industry to look beyond organizational boundaries,” says Ashish Jain, a partner in the financial services practice at Strategy&, a New York–based management consulting subsidiary of PricewaterhouseCoopers. Many commercial lenders are seeking to bridge the gap between extending credit to companies and managing the assets of business owners, Jain notes. But he also points out that most of BBH’s commercial lending rivals are focusing on affluent and mass-affluent clients rather than the ultrahigh-net-worth segment the bank has targeted.
BBH的私人银行的高级领导人正在仔细考虑扩大公司的地理范围，但与竞争相同。“从历史上看，较大的银行扩展到新市场的典型方法一直是聘请经验丰富的当地团队，具有强大的现有关系来建立存在，”杰恩说。
克莱蒙斯解释说，BBH将结合战略伙伴关系和远程访问，而不是花费很多钱招聘人才。“由于技术，地理位置越来越少，我们将永远不会在每个角落都有分公司，”他说。“无论在哪里有新的财富创作周期，我们将寻求建立关系，并通过公司的朋友来提高品牌意识。”作为BBH的创始方法的双方，一个问题是一个低调，保守派管理的银行如何使其品牌在竞争激烈的竞争激烈的竞争激烈的财富管理行业中保持相关的品牌。“I’m 61, and even among my own generation, even after the credit crisis, there is still a focus on trendy investment themes and the latest products offered by Wall Street,” says Michael Rifkin, manager of a Wilkes-Barre, Pennsylvania–based family office that has invested with BBH. “It’s an uphill battle to convince people that investing in quality companies for the long term and partnering with a financial institution that carefully manages risk are the right decision.”