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里亚斯不应该害怕机器人

Rather than regard robo advisers as the evil competition, financial planners should embrace them as a service to offer and attract clients.

自动化投资服务,即robo顾问,是一个事业cé我è在金融规划界,很多人都很喜欢。注册投资顾问应如何应对?行业专业人士表示,这是积极的。

“I think registered investment advisers should embrace robo advisers as not only inevitable but in some ways beneficial to the customers they serve,” says Tom Fredrickson, a financial adviser based in Brooklyn, New York. “What are robo advisers but a faster, more accurate method of data analysis and management than human beings can execute?”

A survey commissioned by Jefferson National, a Louisville, Kentucky–based firm that offers investment programs to RIAs, shows that the highest-earning human advisers are the most proactive inadopting new technology, including robo advisory services. “The most-successful advisers understand that, rather than a threat, robo advisers are in fact an important part of a comprehensive offering,” says Jefferson National CEO Mitchell Caplan. He and other financial advisers stress, however, that robo advisers don’t eliminate the need for human advisers, who — unlike an app — offer a nuanced take on a client’s needs.

“Many clients will still want and need the human touch to get going and stay the course,” Fredrickson says.

As of year-end 2014, 11 of the largest robo advisers managed or advised on $19 billion in assets, up from $11.5 billion eight months earlier, according to research firm Corporate Insight. Analysts at consulting firm A.T. Kearney estimate that by 2020 robo advisers will manage about $2 trillion. Presently robo advisers have about $30 billion in assets under management, according to A.T. Kearney.

Robo顾问通过网站吸引客户并为他们投资。投资者首先回答几个有关他们的年龄、投资目标、风险参数和当前财富的问题。在仔细分析答案后,robo顾问提供了一个组合exchange-traded funds, which, if the client accepts, are then purchased and managed. The fees generally come to about 0.25 percent of an investor’s assets per year for the robo adviser and an additional 0.1 to 0.25 percent for each ETF. That puts the total fee paid by investors at 0.35 to 0.50 percent.

“Robo advisers will put fee pressure on human advisers,” says Kenneth Landgraf, president of Kenjol Capital Management, a wealth management firm in Austin, Texas. “For someone who wants a pure low-cost adviser, there you go.” But for someone with $500,000 or more in assets, an investment program based on answers to a smattering of questions likely won’t work well, he adds.

Surprisingly, however, the Jefferson National study found that 52 percent of advisers who currently deploy robo services say they use them most often for clients with portfolios of more than $1 million; 20 percent say they use them most often for clients with more than $10 million.

Another counterintuitive finding in the survey is that millennials don’t dominate the client ranks of advisers who use robo services. A total of 49 percent of financial advisers use robo services for baby boomer clients, the same percentage as for千年客户. 那么RIA应该如何将robo顾问纳入他们的实践中呢?robo顾问Jemstep等公司提供自动化投资服务,人力顾问可以代表客户使用。顾问可以自行提供服务。

The automated services would be particularly useful for less complex smaller accounts, which are not cost-efficient for advisers to spend a lot of time on, says Tricia Rothschild, head of global adviser solutions at Morningstar in Chicago. “Investors themselves can do it through a client portal,” she says. The program could include automatic portfolio rebalancing. “Then the adviser can provide higher-touch service as warranted — behavioral coaching, discussion of trade-offs and choices clients have as their situations change,” she adds. Rothschild says robo services can help with generational wealth transfer. And robo advisers can help RIAs expand their business by opening the door to a new — often younger — client who might feel more comfortable signing up for an app than cold-calling a human financial planner.

罗斯柴尔德说,使用自动化服务的顾问们面临的一个棘手问题是解释他们的费用。如果顾问每年只收取40个基点,由robo顾问管理的账户,他们可能无法解释为什么他们的全方位服务客户必须支付100个基点。”顾问们必须向投资者明确这些模式之间的区别,”她说。

多上注册投资顾问.