我不做写作作业。我不喜欢截止日期。我不是一个作家;我是一名通过写作而思考的投资者。因此，当机构投资亚博赞助欧冠者要求我注册投资的未来时，我的本能是完全下降。但这个话题似乎有趣。所以我决定试一试。起初，我觉得我需要一份健康的Prozac来解决这篇文章 - 很容易对全球经济感到沮丧。欧洲正在崩溃的边缘;中国风险崩溃的崩溃; Japan is a prick away from its debt bubble bursting; and emerging economies are too linked to China. The U.S., whose GDP grew at a less than inspiring annual rate of 1.5 percent in the second quarter, is the least-spoiled banana in the whole rotten fruit basket, the valedictorian of summer school. As I put down these words, the thought that came to mind was, Do I really want to be responsible for other people’s life savings in this tumultuous environment? Maybe I should learn to love deadlines and take up writing as a career. But when I step back and look at the past 100 years, I’m reassured by all the things that the U.S. and global economies survived: pandemics that wiped out a percentage of the global population, two “hot” world wars and a cold war, the disintegration of a superpower, plenty of other wars, a few nuclear plant meltdowns, economic collapses, terrorist attacks on U.S. soil, stock market crashes, and I’m sure I’m forgetting a slew of other bad things. Somehow our economy (and economies that were affected a lot more than ours) got through those things. Our will to survive is so much stronger than any adversity. Pause for a second. Put yourself in any moment in the past century. There was always something terrible happening that seemed like it was going to tip us over the edge of the cliff. And every bad time seemed uniquely bad. But I suspect that, outside of a giant meteor hitting the earth, the global economy will survive whatever adversity is thrown at it. An economy doesn’t need a fertile ground of calmness and abundance to thrive. Just think of Japan, a nation living on a few big rocks, with no natural resources, in the middle of the Pacific, surviving and prospering after two nuclear bombs obliterated two of its largest cities — a country constantly abused by earthquakes and tsunamis (“tsunami” is a Japanese word). Despite all that, Japan developed into one of the most prosperous nations in the world, with one of the highest life expectancies. Or think of Israel, a thriving democracy of fewer than 8 million people, surrounded by half a billion “friends.” There are a lot of bad things brewing on the horizon, and I’d be the last person to tell you to bury your head in the sand, pray to the gods of blissful ignorance, and just hope for the best. Bad things will happen, but we’ll survive, and if history is prologue, we’ll come out stronger. In the meantime, I’ll take the advice of Oaktree Capital Management co-founder Howard Marks, who likes to say, “You cannot predict, but you can prepare.” It is still not too late to structure your portfolio to weather the global storm. The key is to own quality. For me, quality companies are the ones that need to exist, that you can imagine being around five or even 50 years from now. They also usually come with wide moats that protect them from competition trying to take a bite out of their cash flows. Companies with pricing power will protect you both in an inflationary environment, by passing price increases on to their customers, and during deflationary times, by maintaining their prices. Strong balance sheets are not really appreciated in an environment where everyone is drowning in liquidity, but they will be appreciated by scared creditors when things go bad. There is a tremendous value in the recurrence of revenue; companies with plenty of it have to do less heavy lifting to grow. Don’t pay high multiples for growth; you are setting yourself up for disappointment. Returns for stocks are driven by two factors: earnings growth and price-to-earnings expansion or contraction. The external environment may not be kind to earnings growth (the aforementioned recurring revenue will fight for this on your behalf), but a stock bought at a significant discount to fair value puts you on the right side of the P/E trend and can handle a lot of bad news thrown at it. In the longer run it will see P/E expansion. Dividends are also important. They force management to focus on cash flow — dividends are paid out with cash, not with earnings — and serve as a deterrent to dumb empire-building, value-destroying acquisitions.
如果您无法找到足够的公司，符合上述标准，默认为现金。即使我们经历通货膨胀，现金也比糟糕的股票更好。
Vitaliy Katsenelson（vk@imausa.com.)是丹佛投资管理协会(Investment Management Associates)的首席信息官(CIO)，著有《市场边缘》(The Little Book of Sideways Markets)一书。