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Media: Publishing & Advertising Agencies

Craig Huber, who moved to Barclays Capital after its parent acquired Lehman Brothers last month, captures first place for a third consecutive year.

    Craig Huber

    Craig Huber

    Barclays

    SECOND TEAM

    Alexia QuadraniJPMorgan

    THIRD TEAM

    Peter AppertGoldman Sachs

    RUNNERS-UP

    John JanedisWachovia

    Craig Huber, who moved to Barclays Capital after its parent acquired Lehman Brothers last month, captures first place for a third consecutive year. Investors say he is the “Nostradamus of newspapers” and “predicts things about the newspaper industry two years before anyone else.” Huber, 41, has long steered clients away from newspapers, citing declining readership and plummeting advertising revenue, and this year is no exception: He was negative on the entire group of newspapers he covers, including McLean, Virginia–based Gannett Co. and Sacramento, California’s McClatchy Co. The stocks were off 52.7 and 69.7, respectively, year-to-date through mid-September. The sector slumped 22.8 percent during the same period. In second place for a fifth straight year is Alexia Quadrani, who joined JPMorgan Securities in June, when it absorbed Bear, Stearns & Co. Her “work on advertising agencies really stands out,” asserts one money manager. Clients also praise Quadrani’s coverage of Arbitron, a New York–based media research outfit: Upgraded to outperform in May, on improving profitability, by mid-September the stock had risen 5.3 percent, outperforming the sector by 15.6 percentage points. Peter Appert of Goldman, Sachs & Co. advances from runner-up to third place and impresses investors with his “fluency on all names, even those he does not officially cover,” according to one fund manager. Investors single out for praise a July 2007 report, “Rethinking the Newspaper Stocks,” in which Appert predicted that valuations will continue to fall and the industry will not offer viable investment opportunities until newspapers develop profitable print-digital hybrid publications — a development still several years away.

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