As investment strategies become more sophisticated and complex, institutional investors have increasingly greater expectations for holistic clarity and transparency into all of the moving parts of their portfolios. Expectations and reality, however, don’t always align, and many investors often find themselves saddled with outdated and sometimes antiquated asset manager reporting processes and platforms. In short, faced with having to interact with a patchwork of reporting systems, investors encounter major roadblocks to the best possible customer experience – and, in some cases, even to executing custom or hybrid investment strategies.
几乎任何投资者都同意需要什么是一站式平台，提供了投资组合的整体视图以及所有相关的支持数据，而不是一个缓慢移动的暴风雪不完整或无关。实现这一目标的门户是由北方信托的替代基金和乌内市商业服务业务开发，彼得·桑切斯头。
Overcoming an inefficient, slow, and mistake-ridden standard
“今天的投资者体验是由三件事驱动的，”桑切斯说。“首先，它已经过时了，因此，它很慢。管理员和经理之间的通信流是基于电子邮件的，投资或撤销资金是一个非常手动和面向纸张的过程。“
The second driver of the modern investor experience is, not surprisingly, data. There are vast amounts of data available, but as part of the investor experience data isn’t about volume – it’s about having the right data at the right time, and having it presented in the most usable, efficient, and insightful fashion. Cloud storage of data opens up new doors for how it can be incorporated into the output received by investors, and the new investor portal being created by Northern Trust will take advantage of that.
A third factor in the investor experience is the potential for more sophisticated, nuanced, and insightful alignment of asset managers’ capabilities with institutional investors’ expectations. The automation of the marketplace is helping to change all three drivers of the investor experience.
“过去，它已经繁琐了，”桑切斯说。“电子邮件缓慢而效率低下。它的手动性质导致管理员和管理人员错误。投资者能够以全面的方式从特定公司或特定基金中看到他们的声明，相反，他们正在获得个人陈述，这些陈述通常不一致，资金和公司之间往往不一致。
“今天，我们在数据仪表板，云存储以及更好地利用应用程序编程接口（API）中，我们看到了数据可用性和演示文稿的趋势，这些仪表板（API）都是非常重要的改进。”
归一化数据
北方信任创建的新投资者门户的一个目标是使会计数据规范化。目前，普通合作伙伴（GPS）和经理通常使用投资组合会计和管理系统，这是一个数据库，但不一定使投资者能够轻松地看到数据。另一方面，投资者通常有一个门户网站，他们访问他们的陈述或查看他们的投资活动，而这些门户网站通常与基础转移机构制度的能力保持一致。
“投资者目前的数据经验取决于他们与之互动的特定门户的潜在会计引擎，”Sanchez说。“在我们创造的门户中，我们有许多潜在的投资者会计系统，并且来自所有这些系统的数据将被标准化为一个完整且更高效的集合。它在潜在的投资者会计系统和数据来源方面是不可知论者 - 将来，数据集可能甚至可能包括侧面口袋，瀑布计算，携带计算等。门户网站真的是从演示视角可交付的最终。GPS和管理人员可能希望增加或增强他们与客户共享的数据 - 也许是关于性能和费用，曝光或合规性的数据，或管理员的可交付成果的数据。这些都是目前来自不同系统的。我们的门户网站将具有不同的数据要求，模板和设置，以处理私人资本和托管基金市场中存在的所有各种计算和复杂性，并以一致的方式展示它们。“
Meeting demands for flexibility
随着对数据透明和介绍的预期较高，投资者也希望资产管理人员能够在他们如何满足其特定的投资需求方面提供更大的灵活性，包括资本结构的复杂性，例如一个人的资金，以及桑切斯是指的“杂交”投资。例如，投资者可能愿意投资特定的基金，但希望更多地利用基金战略的相对价值组成部分。或者，与他人相比，特定子策略的更大浓度。
“In those scenarios, a manager creates a fund of one or a managed account to accommodate the investor’s specific requests,” says Sanchez. “It’s a better experience for the client from an investment perspective, but they are also going to expect to see performance reporting on their particular investment strategy. There’s still an expectation of transparency, and if you’re going to accommodate the investor with a custom strategy, they are going to want to see performance reported at their individual investment level, not at the overall fund level.”
来自北方信任的投资者门户将能够处理这种情况。此外，它是所有参与，投资者及其资产管理合作伙伴的解决方案。
“通过一致的数据和信息，投资者不必在管理员或经理处于管理员或经理致电或发送电子邮件，以获取所需的内容，”Sanchez说。“投资过程也会有显着的效率。在订阅和赎回方面，它将更为电子。门户还通过简化电子邮件通信，帮助最大限度地减少操作风险。投资者和管理人员将与门户网站接口以访问报告，陈述和数据。这与最新的工作流透明度相结合。“
“Think of our investor portal as an ecosystem,” says Sanchez. “It comprises investors, managers, and the administrator, providing well-organized data and the right transparency to service their specific needs under one roof.”
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