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The ‘Hidden Competitive Advantage’ That Sets Apart Consultants’ Favorite Asset Managers
A perceived commitment to diversity and inclusion is linked to a better perception overall, according to Coalition Greenwich.
Asset managers who commit to strong diversity and inclusion initiatives are better perceived overall — and may be more likely to land mandates, according to Coalition Greenwich.
The consulting and research firm found a positive correlation between an asset manager’s perceived commitment toD&I initiativesand the overall market’s perception of those managers, according to a paper by Greenwich consultant Susan Gould.
从2018年到2020年，联盟格林威治要求投资顾问根据其D＆I的倡议来评估和比较资产管理人员。受访者被认为是“D＆I领导人”的资产管理人员在其他指标上也持续得分，包括总体质量，投资质量，服务和顾问的信心，即管理人员会提供对期望的。D＆I领导人也更有可能出现顾问简短列表建议，并为客户和非客户投资者考虑和战略顾问身份进行得分。
“The analysis shows that D&I leaders scored consistently higher than the base group, indicating that a perceived dedication to diversity and inclusion can contribute to increased business opportunities and become a hidden competitive advantage for an asset manager,” Gould wrote in the paper.
D&I Leaders Are Three Times as Likely To Make Consultant Short Lists
According to Gould, consultants are more likely to recommend an asset manager to institutional allocators if they are consistently able to deliver on client expectations. Over the last three years, consultants surveyed by Coalition Greenwich have reported increasingly higher “confidence to deliver expectations” for D&I leaders compared to other managers. This “confidence difference” increased from 20 percent in 2018 to 31 percent in 2020.
Coalition Greenwich also asked consultant respondents to create a “short list” of the firms they would recommend for a manager search. In response, consultants cited the same firms they initially designated as D&I leaders three times more often than the base group, “demonstrating their preference for managers with strong diversity and inclusion profiles,” according to the paper.
“There’shuge benefits to doing diversity and inclusionjust on its own,” Gould said in a phone interview with亚博赞助欧冠. “There’s also this hidden benefit that you get — this bump — in other areas of your business, because people perceive you as doing well in one area, and it seems to be flowing into other areas as well.”
When Coalition Greenwich asked institutional investors about which asset managers they would consider hiring at that moment, the investors likewise cited D&I leaders three times more often than other asset managers.
“It was very interesting to see that the group [of D&I leaders] never changes,” Gould said. “The group was identified by investment consultants and they ended up standing out with institutional investors as well.”
Institutional investors were also asked to identify the managers they consider to be strategic advisors. In response, investors mentioned D&I leaders three times more often than the base group. The bottom line, according to Gould: “Your commitment to diversity and inclusion is only going to benefit you in even more ways than you might expect.”